Today is my daughter's last day of 1st grade and she's attending an all school BBQ. All week, her teacher has been admonishing the children to be prepared - bring everything they need (swimsuit, towel, sunscreen, water shoes, etc.) and wear the proper attire for the events of the day. My daughter has been marching around the house collecting her miscellaneous items saying, "Mommy, I need to be prepared!"
Well, my daughter's words rang very true for me on Wednesday when I attended a training sponsored by the Small Business Development Center. I learned (or maybe re-learned), not so much from the content of the training (although they provided great information), the importance of always being prepared.
The day of the training was dreary and rainy. I laid in bed thinking "I could easily stay at home today and work! I wouldn't have to get dressed, apply any makeup or fix my hair - especially since the training is about 30 miles away and I will have to rush to get the kids up and out early and then jump in commute traffic to get there." But, as a leader, I am committed to continuous learning and development; so I made up my mind to go - in spite of the weather or how I felt. I got up and put on a suit, applied my makeup, did my hair and rushed the children out of the house so that I could get to the training center on time.
Lesson #1: Always dress for success. I could have easily thrown on some jeans to go to this training however, I have learned that you never know who you will run in to when you least expect it. Always present yourself how you want others to perceive you if you want to be taken seriously.
I didn't have any expectations of who would be at the training or whether any opportunities would present themselves; I was just going with the intent to learn. But by putting on my suit, I was ready for the unexpected.
I arrived on time and found a seat where I would be most focused and attentive. The training started and the instructor introduced herself - a common practice. It's always good to know the background of the facilitator. But then, she did something that isn't always common in a large group (which this was) - she asked everyone in the room - about 50 or more business owners - to stand and introduce themselves and their businesses. This part, I didn't expect. However, I was prepared and shared that I provided leadership development training and coaching services for women in business.
Lesson #2: Always be prepared with your elevator speech. An elevator speech is a 30 second (or so) introduction of yourself and/or, your business. Your elevator speech should include: a) your name, b) your title, c) the name of your business (if applicable), d) the services or products you offer and e) what makes you unique or stand apart from all other businesses or professionals that offer the same service or product.
After introducing myself, I sat back down and settled in to enjoy the training and glean as much information as possible. I was prepared for this part! I had a notepad and pen handy and turned my cell phone to silent.
Lesson #3: If you are going to spend your time and money to attend an event, you do yourself a disservice by allowing distractions (like your phone) or lack of the necessary tools keep you from collecting vital information.
At the break I decided to stand up and stretch, check my voicemails and talk to the person sitting next to me. Because I had not expected to network, I did not even think about going to meet other business owners in the room. A huge missed opportunity! Half the room was my potential market. But the blessing was that others, after hearing my elevator speech, did see the opportunity to network and approached me about my services and I in turn got to hear about their services. Those I met, I exchanged business cards with and committed to meeting again, one on one.
Lesson #4: Whether you are an entrepreneur or corporate professional, always carry your business cards with you. You never know when an opportunity will present itself for you to make a connection. Once that connection is made, make it a point to build a relationship with that person. The best strategy for selling yourself or your product or service is by building a trusting relationship with your network.
Fortunately, I always carry my business cards so even though I wasn't expecting to network, I was prepared.
As a professional, preparation is key. I've heard it said that success is found at the juncture of preparation and opportunity. I don't know where the connections I made yesterday will lead however, what I do know is that had I not been prepared by dressing for success, knowing my elevator speech, minimizing distractions, bringing the proper tools and carrying my business cards, I might not have met the dynamic people I met yesterday. Always be prepared.
Until next time.
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